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In design, it's important to be clear on who your audience is. Personas are fictional characters used to represent your different audience segments.

When developing personas, it's useful to:

  • Give the persona a name and back story. Bonus if you give the persona a picture. I often start with a real person and fictionalize to make sure the person has color and meaning.
  • Identify the demographics
  • Identify the psychographics (interests, attitudes, opinions)

See Also